Essential Marketing & Client Retention Strategies w/Oscar Smith
07/24/2024
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Discover the essential marketing strategies that can transform your fitness business as we chat with Oscar Smith, a fitness industry veteran whose journey spans from aspiring Olympian to successful studio owner in New York. Oscar shares his invaluable insights and experiences, highlighting the power of networking, word-of-mouth referrals, and continuous education. You'll gain practical advice on turning your passion for fitness into a sustainable career, with tips on creating impactful elevator pitches and handling rejection gracefully.
Explore the significance of grassroots marketing and personal connections in building a thriving fitness business. Hear firsthand how distributing flyers and personally introducing yourself to potential clients can make all the difference. Learn why distinguishing your unique value proposition in a crowded market is crucial and how a single satisfied client can lead to multiple new clients through trusted referrals. This episode will guide you in understanding your target clientele and tailoring your approach to meet their specific needs effectively.
Lastly, we discuss the importance of customer acquisition and retention strategies, focusing on setting realistic goals, varying workout routines, and not taking client departures personally. With a blend of practical examples and expert advice, this episode offers a comprehensive approach to building and sustaining a successful fitness business.
Our Guest: Oscar Smith, MS
Oscar Smith has had a lifelong dedication to fitness as a lifestyle. Oscar has personally mastered multiple disciplines to develop a specialized training system for total body transformation. His fitness services are offered at his chic, O-D Studio.
Oscar's broad experience in sports and fitness, positions him as a forerunner in the fitness arena. Early on, his determination and physical talent enabled him to become a key player on both his high school football and track teams where he cultivated strength training and speed. Oscar went on to develop his physical abilities by becoming a level two all-around gymnast, Tri-Athlete, Senior Ocean Lifeguard and Ocean Rescuer in college. While majoring in Physical Education, Oscar also minored in Kinesiology and Biomechanics.
With twenty-three years of experience, Oscar's notable accomplishments range in scope. Oscar is a Certified Personal Trainer [ISSA - International Sports and Science Association], Certified Flexibility Technician, Gymnastics Coach [USGF - United States Federation of Gymnastics], Kinesiology and Biomechanics Specialist, Senior Ocean Lifeguard and Ocean Rescuer (diver), USLA Competitor [United States Lifesaving Association], Six-Time Tri-Athlete (30 mile bike, 26 mile run, one mile swim), and a New York City Marathon Participant.
The combination of his extensive athletic experience and knowledge of fitness cultivated his unique fitness-training system and his knowledge of fitness continues to create his unique.